What We Do

Our Process

  1. We evaluate each business against certain criteria to consider potential for success and Return on Investment (ROI). (See: What We Look For)
  2. Once a business is selected for partnership, we meet with business owners to get to know them and their business on a deeper level
  3. We then determine what level of investment is appropriate and identify areas of the business that can be strengthened by the knowledge and experience of Urban Equity’s expert advisors

Where others judge, we roll up our sleeves; where others see what was missed, we value what was accomplished. Where some struggle to understand the context that helped to shape the entrepreneur’s vision and approach, we benefit from a base level of understanding that enables us to focus on the details and realities of the opportunity being presented.